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"The Sun Sound began when Sam Phillips launched his record company in
February of 1952. He named it Sun Records as a sign of his perpetual
optimism: a new day and a new beginning. Sam rented a small space at 706
Union Avenue for his own all-purpose studio. The label was launched
amid a growing number of independent labels. In a short while Sun gained
the reputation throughout Memphis as a label that treated local artists
with respect and honesty. Sam provided a non-critical, spontaneous
environment that invited creativity and vision. "
